Identifying behaviours that may not adhere to the latest evidence is one of our main activities at CTC. We use real-world evidence from an HCPs practice—often obtained directly from electronic medical records or chart entries—to compare results with guideline recommendations that may lead to positive behaviour change.
Regardless of their profession, humans are competitive, and HCPs are no different. Health care professionals want to know how they compare to their peers. By displaying these comparisons in an informative and intuitive dashboard, we provide HCPs the opportunity to measure themselves against their peers at national and regional levels. Seeing really is believing!
The next step is providing the road map to actually making the change to practice.