We start a project by asking key questions such as:
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What objective does it serve?
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What’s in it for the key stakeholders?
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How does it relate to your long-term strategy?
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How is it being viewed and evaluated internally?
Our 25-year experience in the Canadian health care space does enable us to use these lenses to crystallize goals that serve as a foundation for everything we do together.
Our content creation process serves the goals defined for a project. From advisory board meetings to medical education programs, our team of medical writers build content that is accurate, credible and impactful.
We bring together an expertise in working with a myriad of customer groups (community health care professionals to key opinion leaders), the best practices in project management, and a deep understanding of medical knowledge across 24 therapeutic areas.
We help you navigate through the vast, ever-changing ocean of technology. Our digital and technology capabilities, honed over a decade, aim to deliver maximum impact while ensuring simplicity for the end users.
We view digital and technology to be connected deeply with your goals, yet fluid enough to grow in reach and impact over time. Thus far, we have rolled out over 200 digital programs across 24 therapeutic areas, with the ability to quickly ramp-up to a reach of 10,000 HCPs.
We capture program uptake and engagement through a host of process and outcome key performance indicators (KPI).
While the process metrics deal with aspects such as recruitment, registration, participation, etc, outcome evaluation involves program impact, satisfaction, budget vs spend, etc. Utilizing this approach we have been able to provide real-time guidance to clients on aspects such as recruitment and engagement strategy, and return on investment (ROI) on spend. We even support our clients to help define business plans that include elements such as scalability, potential revenue impact, and estimated spend.
